What makes a picture agency?

Anyone looking for images (eg photographs, graphics, animations, etc.) is, does these days often have recourse to the services of a photo agency.

This concept is companies that market is usually a wide range of images. Including vintage photos as well as illustrations or videos. While the terms "Image Archive", "photo agency" and "photo agency" are used in German-speaking synonymously, a distinction in English-speaking countries between a "Photo Agency (professional photo agency for photographers), and" Photo Archives "(pure image archives and databases).

Regardless of the term professional photo agencies pursue different objectives: There are agencies who market the material professional photographers for a percentage of the price of print and TV media, PR and advertising agencies. Photographers cooperatives are considered independently: These These are usually smaller photo agencies, arising from an association of photographers. The ultimate goal is to strengthen the rights management and better control over the generated image stock.

As a relatively new form of so-called modified micro stock photo agencies have been added. These are large image archives that can be downloaded from the Internet. Larger members of this guild offer places on a six-digit number of photographs, illustrations, graphics and clips. The price for the purchase of the images depends on the type of use (private or commercial) and to the magnitude of the desired usage rights (exclusive or non-exclusive). Unlike professional image with these agencies can microstock counterparts get involved and semi-professional photographers and to secure their work by providing an extra income

Title Post: What makes a picture agency?
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