Canon, Olympus changed the focus of e-commerce market

Canon and Olympus India (digital camera makers) and also depresses the market for electronic commerce is becoming the country to boost sales.

E-commerce market in India, according to industry sources, currently $ 400 million (R 1800 million rupees) and led mainly by mobile phones.

Canon India registered a substantial growth of 10 percent of monthly sales of digital cameras and inkjet printers through the channel of home shopping and e-business site, this year. Widespread expectations that e-commerce revenues will increase tenfold Rs 20 crore in 2011.

"We e-commerce grew 10 percent a month to month this year," says Alok Bharadwaj, Senior Vice President, Canon India, industry.

Olympus says 7-8 percent of the Chamber of e-commerce sales.

Canon has a market share of 20 percent in the segment of digital cameras, Olympus, while 6 percent. The market leader Sony, however, claimed that it is in e-commerce.

Canon and Olympus India on signing a distribution agreement with commercial television channels like Star TV Homeshop 18 and CJ, and online shopping sites such as flipkart, Letsbuy, infibeam, futurebazar and eBay. Canon also plans to sign similar agreements with Amazon (after starting operations in India).

"Because the store brand of digital multi-bit numbers, online shopping sites that appear as a good choice for a camera company," Mr Rahul Sethi, President, e-commerce, ibiboWeb Pvt Ltd., governing online shopping sites Traders.in said.

These sites generally follow the pricing to make digital cameras, he added.

Canon to avoid price differences in the network, allowing a maximum of 3 percent drop in prices of their MRP. Olympus, in some cases offering special offers to your SKU (Stock Keeping Unit), while the products are available at normal rates of exploitation minimal.

source: thehindubusinessline.com

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